China's automobile refitting industry is more developed in Shanghai, Shenzhen, Beijing, Guangzhou, Kunming and other places. In cities such as Shanghai, where refitting is quite popular, refitting has formed a large market of ten million yuan, while refitting in Chengdu is also being accepted and on the right track. In Guangdong, where the momentum of refitting is more fierce, there is not only a good demand for refitting market, but also a considerable market for refitting products has begun to form in Dongguan, Zhongshan and other places in the Pearl River Delta.
The auto refitting industry has risen and developed relatively late in China, and the domestic high-end car refitting market is still in a vacuum. At present, only a few auto manufacturers in China have set foot in this business, such as Guangzhou Honda (Feidu), Dongfeng Honda (CR-V), etc. However, their modification is only limited to some simple interior and exterior parts, which is the most basic modification. But this is a good start.
In 2002, the output value of China's automobile refitting industry was 500 million yuan, and in October 2008, it has risen to 2.5 billion yuan - automobile refitting has become a new growth point of the industry. In 2007, China's automobile modification market had a capacity of 1.3 billion to 1.5 billion yuan, and by 2015, it will reach 14 billion yuan. With the further maturity of China's automobile market, a more professional automobile modification market based on the strong support of automobile manufacturers will soon emerge. Chinese auto manufacturers will never give up such a huge market. It is estimated that the benefits of China's automobile modification market will reach 20 billion US dollars in 2009. China's automobile refitting industry will show great growth and become an important part of the automobile industry chain. With the continuous relaxation of the Chinese government's policies, the increase of consumers' personal income, and the demand for personalized modification, China's automobile modification market will expand exponentially in the next five years.
Although the prospect is promising, automobile refitting is still a market demanding standardization. Although there are still many difficulties and obstacles in China's automobile refitting industry, with the increase and diversification of customer demand, the refitting market will become more and more detailed, and relevant policies and regulations will be issued successively. Under the standardized market system, real automobile refitting will embark on its rational return.
With the development of China's automobile market, the number of personal motor vehicles has begun to rise, and more and more young car owners are pursuing personalization, which has promoted the vigorous development of China's automobile modification industry.
China's automobile refitting industry is in its infancy in the industry development cycle, with high risks and investment returns. Automobile refitting is a preference for automobile consumption culture and a pursuit of individuality and fashion.
In the next 5-10 years, China's automobile modification industry will usher in a period of rapid development. In 2010, China's auto production and sales were 18.26 million and 18.06 million, respectively, breaking the global historical record, and the size of the auto modification market was about 20 billion yuan. In horizontal comparison, China has surpassed the United States as the world's largest auto producer and consumer, but the size of the auto modification market is less than 1/10 of that of the United States; As a latecomer country, China's automobile refitting market has huge potential.
China's automobile modification industry is in its infancy in the industry development cycle. In developed countries in Europe and the United States, almost 70% of automobiles have been modified to a certain extent, including interior and exterior decoration, operating performance and power performance, to better meet individual needs. The development of China's automobile refitting market is hindered by the following reasons: 1) relevant national policies and standards are not detailed, neither encouraging nor supporting automobile refitting; 2) The automobile consumption market still stays on functional consumption, that is, the automobile is used as a means of transportation; 3) The vehicle modification technology is relatively backward and expensive.
From the perspective of market segments, car refitting mainly includes car refitting and racing car refitting; The second-hand car refitting market is very promising; The development of modified RV in China has been relatively slow in the past few years, but it is estimated that in the future, the market demand for RV in China's affluent grassroots is still obvious. From the perspective of key regional markets, auto refitting is more popular in China's first tier cities, which is due to the relatively developed and mature consumer market. The auto refitting market in Hong Kong, Macao and Taiwan is relatively developed. With the increase of car ownership and the popularity of car consumption, the car modification market in China's second and third tier cities will also gradually grow. On the whole, the automobile refitting market is relatively decentralized, the market concentration is not high, and it is in the stage of complete free market competition.
This report mainly analyzes the development environment of China's automobile refitting market; The development and experience of foreign automobile refitting market; Looking forward to the development opportunities of China's automobile modification market; The development of China's automobile modification market; Business model of automobile refitting market; Operation of automobile refitting market; Operation of enterprises related to automobile modification market; As well as the investment and financing analysis and prospect of the automobile modification market. At the same time, with comprehensive and detailed first-hand market data of the whole industry, you can fully and accurately grasp the market trend and development trend of the entire automobile modification market, so as to win the first chance in the competition!
